SaaS Construction Platform Transformation

Context

A construction technology startup had built innovative project management software but struggled to scale beyond early adopters. Despite strong product-market fit in their home market, revenue growth had plateaued and margins were declining due to high customer acquisition costs and churn.

Constraints

Limited runway with 18 months to achieve sustainable growth. Small team with competing priorities between product development and business development. Complex construction industry with long sales cycles and relationship-driven decision making. Regulatory requirements varying by region.

Actions

• Redesigned go‑to‑market strategy with clear value proposition and pricing model
• Built KPI architecture linking customer success metrics to business outcomes
• Implemented Last Planner® methodology for construction project management features
• Developed regional expansion playbook with market entry criteria and success metrics
• Created customer success programme with onboarding, training, and support systems
• Established performance rhythms with weekly business reviews and quarterly strategic planning

Artefacts Delivered

• Strategic roadmap with funded priorities and resource allocation
• Go‑to‑market playbook with sales processes and customer success frameworks
• KPI dashboard with real-time visibility into business and customer metrics
• Regional expansion strategy with market analysis and entry plans
• Customer success programme with onboarding workflows and training materials
• Performance management system with weekly rhythms and quarterly reviews