FinTech · Strategy
Market Expansion Across Three Countries
3
Markets Entered
+25%
Annual Revenue Growth
18mo
Time to Launch
15%
Beachhead Market Share
Context
A scaling FinTech aimed to enter three national markets while meeting licensing, KYC/AML, and local partnership requirements.
Constraints
Regulatory approvals • Limited budget and team • Need for revenue inside 12–18 months
Actions
- Sized markets and prioritised segments; built country playbooks
- Defined pricing/packaging; aligned product to regulatory needs
- Built partner strategy (banks/channels) and joint marketing plans
- Created KPI tree and weekly growth rhythm; de‑risked with phased launches
Artefacts Delivered
Country playbooks
Pricing & packaging
Partner scorecards
Growth dashboard
Risk & compliance plan
Results
3 markets in 18 months • +25% annual revenue • 15% share in beachhead segment • -22% CAC in year two
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